ATNS — Google Ads Grant

Monthly Performance Report

Reporting month

Utilization

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Conversions

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Cost per conversion

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Total clicks

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Conversion breakdown · all conv.

CTR — Search campaigns

Search campaigns—

Performance Max · excluded—

5% floor

Avg. time on site

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Paid Search (google/cpc) · GA4

Campaign performance

Campaign	Cost	Clicks	CTR	Conv.	Cost/conv.

Top landing pages

Top-performing ads & assets

General insights

Keyword insights

Optimization actions